Social Marketing Business Directory

Hyperlocal Social Marketing Network
Business GoalLeading Yellow pages publisher desired to create Web assets to capture busness inquiries into the future.  Creating new audiences for paper publishing business.  Match social networks with business directories in a local context.  Create a backend infrastructure for sales, commissioning and fulfillment of marketing services.

 

Cost: $$$$

Calendar Time: 3 Months.  Follow on 4 years. 

Technologies:

Linux, Apache, MySQL, PHP, Javascript, FFMPEG

Deliverables:

  • Search engine optimized web site containing 400,000 pages.
  • Integrated ad management system.  
  • Shopping cart
  • Recurring billing via Authorize.net
  • Sales reporting and residual commissionins payment
  • Continuous content indexing
  • Intelligent filters and recommendations for relevant content
  • End user photo and video upload, conversion and organization
  • Events management and invitations
  • Blogging articles
  • Community questions and answers
  • Reviews, likes (bumps), recommendations, follows

Outcome:

Popular website delivered in 3 months. Dominated search engine results for many businesses. Created a large and engaged audience of customers and businesses.  Nearly every person and business in the home town was connected.  Expanded to several new regions throughout the southwest.  Spun off new successful web properties including durangomenu.com, bestindurango.com, etc.

E7 Systems has the capability to … build a world class web directory that simply dominated search results within months of execution, while simultaneously helping us build a business model to generate revenue from the enormous amount of web traffic that we received.

Steve Linn Founder BuzzTown.com

Search engine optimized business profile page