Start-up Success Literature

Startup Success Literature

Start-up Success Literature.

There are many great books out there to guide start-up entrepreneurs.  No one should invest their savings and years of their lives in a start-up without doing their homework and reading the best of these books.  My Favorite author in this area is Eric Reis, because he can quote real world case studies of his own successes and failures.

On YouTube there are a number of good videos of each of these authors giving talks (usually at Google).

Lean StartUp

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Eric Reis
agile experience design
The Lean Startup:
How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Steven Gary Blank

agile experience design
The Four Steps to the Epiphany:
Successful Strategies for Products that Win
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Ash Maurya
agile experience design
Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)by Ash Maurya”
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User Experience

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Lindsay Ratcliffe

Agile Experience Design:shows how designers, product managers, and development teams can integrate experience design into lean and agile product development
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Stephen Anderson
Seductive-Interaction-Design
Seductive Interaction Design:
Creating Playful, Fun, and Effective User Experiences
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Old School Titles

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
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Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
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How to Get Your Point Across in 30 Seconds or Less by Milo O. Frank
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Making Successful Presentations: A Self-Teaching Guide (Wiley Self-Teaching Guides) by Terry C. Smith– Some things don’t change over time.  The fundamentals of an excellent presentation are among the timeless principals of human existence.  Know your audience, prepare & show up early, don’t make them read, be effervescent. Terry C. Smith is the authority on presentations and his ideas have helped me deliver presentations from Walnut Creek to Manhattan.