Posts by Bill Smith

Startup Science

Start-up Science in 1 Hour

Start-up Science introduction in 1 Hour: Steve Blank is the father of modern entrepreneurship.  He and his Student Eric Ries have made a science of the processes involved in engineering new start-ups.  Here he explains his journey and the work his Stanford MBA students do in his entrepreneurship class.

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Startup Success Literature

Start-up Success Literature

Start-up Success Literature.

There are many great books out there to guide start-up entrepreneurs.  No one should invest their savings and years of their lives in a start-up without doing their homework and reading the best of these books.  My Favorite author in this area is Eric Reis, because he can quote real world case studies of his own successes and failures.

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Opportunities Like Zebras

10 Steps to a Successful Start-Up

How to succeed in a Startup? Certainly there are more than ten steps to building a successful start-up. There is an extensive body of literature on the subject, and some of our favorite books and articles are listed in the next post on Start-up Success Literature.

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Mobile Audio Streaming App

Cost $$$$

Calendar Time: 3 Months – 3 years.

Technologies:  Android Java, iOS Objective C. Linux, Apache, MySQL, PHP, DotNet C++, Barix InStreamer, specialty WiFi hardware


  • Native audio streaming app (iOS, Android)
  • Private Ad Network.
  • E7 Systems Social Networking Suite.
  • Web Business Directory for Venues.  
  • Advertiser’s Portal for purchasing and analytics.  
  • Integrated digital signage network.
  • Producing Trade Show Experiences.  
  • Video, graphic and animated content for signage network and general marketing.


MVP delivered and deployed in 3 months. Multiple patents awarded. Capital raised. Deployed production system to bars and health clubs nationwide.



Bring them your ideas and dreams, and if any team can help you realize them, it is E-7 Systems.

Cordell Brown - CEO Airborne Media Group


Created Web portal and business directory to bring all venues together and provide access for content management and network configuration.  Mapping features showed closest venues to any point.


Illustration of Social Chat on the digital signage network


Example of custom skin created for a customer venue.



3D Animation created for digital signage network. (@ Web resolution)


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Silverton Community News

On-Line Community Newspaper

Business Goal: Enable small town paper to capture audience, deliver issues and receive payments on-line. Cost $ Calendar Time: 2 months Deliverables : Operational web site, ad management system, on-line payments via PayPal, PDF issues archive, photo galleries, services and business directory. Outcome: On-line Newspaper portal up and running on E7 system for 10 years.

Silverton Standard loves E7 Systems.

They have provided awesome website hosting and development for our little nonprofit newspaper way up here in the mountains.

Mark Esper Editor - Silverton Standard


Local news on-line for Silverton, Colorado.

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Hyperlocal Social Marketing Network

Social Marketing Business Directory

Business Goal:
Leading Yellow pages publisher desired to create Web assets to capture business inquiries into the future.  Creating new audiences for paper publishing business.  Match social networks with business directories in a local context.  Create a back-end infrastructure for sales, commissioning and fulfillment of marketing services.

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Self Growth Community

Self-Help & Growth Community

Self-Growth & Support Community

Mission: Create an on-line home for thousands of articles and an active support community. Enable revenue growth and create platforms for new products.

Cost: $$$

Technologies: DVD, Linux, Apache, PHP, MySQL

Work Completed:  

Created social network and supporting facilities

  • Web store
  • Chat rooms
  • Content Management System
  • Landing pages and squeeze pages for information product sales

Created new information products based on build to order DVD delivery.  Built Internet Marketing campaigns including web copy writing, sequential email campaigns, SEO and PPC


Our idea to add digital signage was implemented very inexpensively. It gave this startup client a major boost to the value proposition they presented to customers, advertisers and their investor community.  Our ideas for interactive features contributed to the award of a wide sweeping patent for Systems and methods for providing venue-oriented services



Daily inspirations are one of the many community building mechanics in

Landing Page creation is a science.  Many elements comer together to deliver a page which is optimized at converting strangers into customers.

E7 Develops information products distilling expert knowledge into a physical product which can be manufactured and delivered at less than $3/unit.

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